Name: Eliane Quintiliano Nascimento
Type: MSc dissertation
Publication date: 11/09/2020
Advisor:
Name |
Role |
|---|---|
| Antonia de Lourdes Colbari | Advisor * |
Examining board:
| Name |
Role |
|---|---|
| Antonia de Lourdes Colbari | Advisor * |
| Eduardo Paes Barreto Davel | External Examiner * |
| Igor Suzano Machado | Internal Alternate * |
| Patrícia Pereira Pavesi | Internal Examiner * |
Summary: The historical, social and economic elements are presented to demonstrate
what, supposedly, drives the entrepreneurship of the black population in Brazil,
which represents a majority in the country. Of the total Brazilian entrepreneurs,
51% declared themselves black, according to IBGE. Of these black
entrepreneurs, Afro-entrepreneurs stand out: female entrepreneurs and selfdeclared black entrepreneurs who make their own business a means of social
activism against the effects of racism, regardless of the type of business. Afroentrepreneurship, in this research, is called an economic activity based on a
network of ethnic solidarity, with collective objectives of valuing blackness, the
practice of black money and the fight against racism, led by Afro-entrepreneurs
and self-declared black consumers. The research analyzes two organizations
that promote Afro-entrepreneurship in Brazil: Pretahub and the Black Money
Movement. The convergence of the elements of black identity,
entrepreneurship, consumption and the anti-racist struggle were investigated
through content analysis on websites and field diaries. The conclusions point
out that Afro-Entrepreneurship is directly linked to the construction of the
political identity of contemporary black social movements.
